The Transformation of Brent Cross

The Transformation of Brent Cross
Charlotte Roberts

 

Things are changing at Brent Cross.

The UK’s first indoor shopping centre opened its doors to customers in 1976, with the ribbon cut by King Charles III himself. Anchored by John Lewis, Apple and Fenwick’s, the centre offers nearly 914,000 sq ft of retail and hospitality and is North London’s most visited retail destination.

Today, Brent Cross is in the process of an incredible transformation. A new leisure offering is being revealed; at the end of last year, Padel Club and Social Sports brought a much needed sport offering to Brent Cross with the launch of 10 new padel courts, and negotiations are currently underway with some of the UK’s most exciting F&B operators.

And what about retail? A shift in the centre’s leasing strategy to draw in more aspirational operators is evident through recent openings. The hoardings are up, announcing the imminent arrival of a luxurious new Polo Ralph Lauren. Premium childcare apparel store Newbie has opened on the ground floor, shoe brand Geox and cult wellness brand Neom have opened their doors; and Gen Z favourite jewellery and accessories brand Lovisa’s upsize to a larger store will open soon. The openings form part of a wider strategy for Brent Cross to bring in a more progressive fashion and beauty offer, creating broad appeal for a wide age group ranging from teens and Gen Z to older customers.

The enormous opportunity at Brent Cross is obvious. The wider area is one of the most affluent in the UK, with 29% falling within the top 3 highest spending ACORN categories The catchment is set to be boosted by the 73 hectare Brent Cross Town development – under construction opposite the centre – which will deliver exceptional transport links, 6,700 new homes, 3 million square feet of office space and 50 acres of parks and green space to Brent Cross’s doorstep. It is anticipated to draw a huge increase in families and young people; transforming the area’s footfall in the process.

With so much happening and momentum set to continue throughout 2025, the transformation of Brent Cross has only just begun.

Bruce Gillingham Pollard, alongside Cushman and Wakefield, are appointed by Hammerson to handle Retail and F&B leasing for Brent Cross.

 

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How Victoria Street evolved from retail thoroughfare to London’s buzziest social hub

Charlotte Roberts

Victoria Street has experienced a metamorphosis in recent years. Take a wander down there today and you’ll discover a bustling hub of restaurants and bars, packed in among some of the capitals most in-demand ‘competitive socialising’ venues.  Recent crowd -drawing openings include Lane 7 and The Alchemist, joining the likes of Stix and Sushi, Timmy Green and Casa da Frango.Victoria Street’s position as one of the capital’s major social hubs will be cemented with this week’s first UK opening of the luxurious Parisian entertainment group BAM Karaoke Box. Housed in an incredible 10,000 square foot site with 22 private karaoke rooms, food from renowned chef Sabrina Gilda (ex Dorchester) and the uber-cool Bam Bam Bar, BAM is set to raise the bar not just for entertainment, but the whole hospitality and leisure scene in Victoria.

So how has Victoria Street transformed into a target for the world’s most innovative hospitality and leisure operators in the space of a few years?

The first major driver of change has come from an evolving office space landscape. According to the latest London Markets report, serviced offices account for 169,340 square foot in Victoria. But the occupancy of these offices has developed – once almost exclusively the home of civil servants, the area now hosts professional service companies and brands ranging from Bloomberg to Burberry. These businesses and their well paid staff represent a lot of valuable footfall – a fact not missed by hospitality and leisure brands.

Another key development for Victoria over the past 5 years has been transport. The £700 million Victoria Station Upgrade has improved links and ease navigating the area, with 45 million taps annually (April 2022-Mar 2023). With three tube lines, lots of bus routes and a revamped busy national station hosting the Gatwick Express, SW1 can now legitimately claim to be one of the best connected areas of London.

The shift in shopping patterns seen across London has also played a key role in the area’s changing dynamic. The demise of House of Fraser and closure of major fashion retailers in Victoria such as Hugo Boss are representative of the changing landscape for London’s retail picture – and highlight the potential opportunity for F&B and leisure.

We have managed Victoria Street for our client Landsec over the past decade. The launch of Nova  – the mixed use, three building development occupying the island site opposite Victoria station – in 2017 kick started the area’s F&B transformation, with The Rail House Café, Sticks n Sushi and Greenwood among the first lettings to draw the crowds.  A further vote of confidence came in the shape of The Ivy, which took over the former Jamie’s Italian site further down Victoria Street. High confidence in the wider area is also evident from Grosvenor’s reimagining of Belgravia and Buckingham Palace Road, and more recent investment from GAW Capital. But from a leisure perspective, it was the arrival and subsequent huge success of Flight Club in 2019 that provided the major endorsement to leisure brands looking for a central London location.

So where has this evolution left SW1?  Today, Victoria Street and the entire Nova development is fully let to a variety of premium leisure and hospitality operators. Lane 7 have opened with great success in the site adjacent to BAM, creating a footfall-driving entertainment hub. This – along with upcoming hospitality opportunities from the Portland House and Nova 2 redevelopment – make it clear that Victoria has a secure future as one of London’s top leisure and F&B destinations.

Charlotte Roberts is Head of London Retail at Bruce Gillingham Pollard.

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Bruce Gillingham Pollard Appoints Leisure Director

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COMING SOON

Harry Cody-Owen

Tap and Tandoor will be arriving at Westquay, Southampton this month!

It will be Westquay’s first Indian offering and specialises in craft beer, cocktails and home-style curries.  You’ll be able to enjoy a casual dining experience with a wide range of quality beers in a relaxed, family friendly environment. The brand operates in Solihull and Peterborough, with Westquay due to be its third site.

With Boom Battle Bar, All Bar One and Las Iguanas all recently open in the scheme, we believe Tap and Tandoor will complement these brands. All adding to our strategy of creating a more wet led pitch at Westquay, Southampton.

Great work Harry Cody-Owen and Victoria Broadhead who acted on behalf of our client Hammerson, to secure this letting!

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2022 achievements – National Team

Victoria Broadhead

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Crown appoints BGP on Regent Street and St James’s leisure

Rupert Bentley-Smith

The Crown Estate has appointed Bruce Gillingham Pollard and Cushman & Wakefield to advise on leisure leasing across its Regent Street and St James’s portfolios in London. BGP Director, Rupert Bentley-Smith, comments: “The Regent Street and St James’s portfolios present opportunities for a tremendous variety of hospitality and leisure offers…

F1 Arcade Confirms Birmingham for its Second Venue

Victoria Broadhead

F1 Arcade, the first Formula 1 licensed premium experiential venue of its kind, is to occupy an 11,000 sq ft unit at Paradise Birmingham, the £1.2bn business, leisure, and residential development in Birmingham. The move marks only the second UK venue for the brand after its first venue in London was announced earlier this year and opens later this month.

The unique attraction offers offer an immersive, cutting-edge F1 racing simulation experience for individuals and groups, with appeal for both corporate and social occasions across a wide-ranging demographic, including families. It features bespoke racing simulators designed especially for the venue, featuring motion and audio-visual effects to immerse guests in the race. The experience takes inspiration from the exhilarating world of Formula 1, with sleek venue design paired with best-in-class food and drink offerings.

The concept was created by Adam Breeden, the pioneer of competitive socialising with proven and consistent worldwide success in fuelling the rise in the competitive socialising trend, with notable venues including Flight Club, Bounce, Hijingo, All Star Lanes and Puttshack.

F1 Arcade will be in good company and will join existing leisure operators at Paradise, including Vinoteca, Dishoom, Albert’s Schloss and Rosa’s Thai. Paradise is also home to occupiers such as PwC, DLA Piper, Knights, Mazars, Atkins, Cazenove Capital and Cubo across its first two office buildings, One and Two Chamberlain Square.

The Paradise scheme is being brought forward through Paradise Circus Limited Partnership, a private-public joint venture with Birmingham City Council. The private sector funding is being managed by Federated Hermes, which has partnered with Canada Pension Plan Investment Board on the first phase of the development and for One Centenary Way, the 280,000 sq ft first part of Phase Two. MEPC is the development and asset manager.

MEPC Senior Development Manager, Ross Fittall, commented: “F1 Arcade will be a major new attraction for the city and one that will appeal to all ages and backgrounds. This truly ground-breaking new leisure concept is coming to Birmingham in only its second venue in the UK. With cutting edge gameplay, high quality food and drink and an inviting, innovative space, it will be an exciting venue with something for everyone”.

BGP advised the development partnership on the letting to F1 Arcade.

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New Starter

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Vinoteca opens first outlet outside of London

Victoria Broadhead

Vinoteca has taken a 3,390 sq ft unit in MEPC’s Paradise mixed-use development in Birmingham. The restaurant at Two Chamberlain Square is Vinoteca’s seventh outlet. Vinoteca co-founder Charlie Young said: “Birmingham has always been quick to embrace new food and drink concepts, and we felt this was the perfect setting for our first regional site. The huge success of the Commonwealth Games has just added to the city’s buzz and has brought a new awareness of Birmingham and all it has to offer.” The Paradise scheme is a major transformation of the heart of Birmingham, and comprises a mixed-use commercial development with up to ten new buildings including offices, a hotel, restaurants, bars and cafes as well as a 49-storey residential tower. The scheme is being progressed through a private-public joint venture with Birmingham City Council and funding managed by Federated Hermes. MEPC is the development manager. Bruce Gillingham Pollard (BGP) advised Federated Hermes and MEPC in the letting to Vinoteca. BGP director, Victoria Broadhead, added: “We have worked with a number of F&B concepts who have looked to expand regionally after establishing themselves in London. Vinoteca is an excellent brand which prides itself on working closely with producers to curate one of the UK’s most extensive wine lists. It has redefined the wine bar concept by offering a relaxed and laid-back experience that can be enjoyed by all. It is a letting which substantially enhances the eating and drinking options at the Paradise development.”

Bruce Gillingham Pollard appoints new Director of London Neighbourhoods Team

Tracey Pollard

BGP has appointed Emily Dumbell as a Director. She has been with the firm since 2012 and, following her recent return from maternity leave, will lead the business’s new London Neighbourhoods team. BGP Managing Director, Tracey Pollard, said: “London neighbourhoods are proving increasingly vibrant as people explore different ways of…

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European private equity real estate investment manager, MARK, has appointed Bruce Gillingham Pollard to advise on retail leasing alongside CBRE at the Borough Yards development in London SE1. The 140,000 sq.ft mixed use scheme, adjacent to the historic Borough Market, is south London’s newest food, retail, leisure and office landmark.…

Journey to Net Zero ♻️

Thea Rowe

BGP are committed to achieving net zero and setting a suitable path to science based targets to help the business achieve this.

We are delighted to be part of Grosvenor Net Zero Mentoring Programme alongside green consultancy The Heart of The City. This will enable our business to calculate baseline, set an action plan and achieve our agreed science based targets.

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A launch date of all launch dates; on Tuesday 22nd February, BXR launched at 22 Bishopsgate. This really was, and is such a totally unique project to be involved in – a first for London and the UK market delivering the highest gym in Europe in the tallest building in…

Trends

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Each year BGP review the themes and drivers impacting our markets and explore how they are shaping the world of retail, F&B and leisure. However, before we look forward, it’s always useful to look back to see how last year’s predications shaped up, so this is a quick recap of…

We are delighted to have worked with The Crown Estate to bring The Green Planet to 55 Regent Street.

Rupert Bentley-Smith

A partnership between BBC Studios, Factory 42, Royal Botanic Gardens Kew and EE, they will use 5G to create The Green Planet Augmented Reality experience within this flagship building, funded by the Government’s 5G competition and presented by Sir David Attenborough. It will be a totally unique space using ground-breaking technology allowing visitors to travel through 5 digital worlds; Rainforest, Freshwater, Saltwater, Desert and Seasonal using their phone with the aim to use this immersive experience to inspire people of all ages to affect positive change.

After the first meeting with Michael Gunton Executive Producer for The Green Planet, it was obvious that this project would align perfectly with The Crown Estate’s focus on sustainability and their ambition to continue to bring world class experiences to their estate.

For further information, please contact Rupert Bentley-Smith

3 Days to go

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This time last year we were thrilled to welcome international renowned London florist McQueens, a global name in luxury floral design to North Audley Street only a stones throw away from Oxford street. Their flagship store situated in the heart of the West End is the UK’s largest floral emporium. The…

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