The Transformation of Brent Cross
Things are changing at Brent Cross.
The UK’s first indoor shopping centre opened its doors to customers in 1976, with the ribbon cut by King Charles III himself. Anchored by John Lewis, Apple and Fenwick’s, the centre offers nearly 914,000 sq ft of retail and hospitality and is North London’s most visited retail destination.
Today, Brent Cross is in the process of an incredible transformation. A new leisure offering is being revealed; at the end of last year, Padel Club and Social Sports brought a much needed sport offering to Brent Cross with the launch of 10 new padel courts, and negotiations are currently underway with some of the UK’s most exciting F&B operators.
And what about retail? A shift in the centre’s leasing strategy to draw in more aspirational operators is evident through recent openings. The hoardings are up, announcing the imminent arrival of a luxurious new Polo Ralph Lauren. Premium childcare apparel store Newbie has opened on the ground floor, shoe brand Geox and cult wellness brand Neom have opened their doors; and Gen Z favourite jewellery and accessories brand Lovisa’s upsize to a larger store will open soon. The openings form part of a wider strategy for Brent Cross to bring in a more progressive fashion and beauty offer, creating broad appeal for a wide age group ranging from teens and Gen Z to older customers.
The enormous opportunity at Brent Cross is obvious. The wider area is one of the most affluent in the UK, with 29% falling within the top 3 highest spending ACORN categories The catchment is set to be boosted by the 73 hectare Brent Cross Town development – under construction opposite the centre – which will deliver exceptional transport links, 6,700 new homes, 3 million square feet of office space and 50 acres of parks and green space to Brent Cross’s doorstep. It is anticipated to draw a huge increase in families and young people; transforming the area’s footfall in the process.
With so much happening and momentum set to continue throughout 2025, the transformation of Brent Cross has only just begun.
Bruce Gillingham Pollard, alongside Cushman and Wakefield, are appointed by Hammerson to handle Retail and F&B leasing for Brent Cross.