After much anticipation, Sub Cult are now open at 82 Watling Street, part of Landsec’s One New Change development. To celebrate the opening, free subs were given out to the lucky first 200 customers. The new store is the first permanent site for the brand which was founded five years ago and has previously traded from shipping containers, London street markets and a pub residency. They have gained a huge cult following across their social platforms and received numerous awards and accolades including being named by Time Out as ‘Top 10 Street traders’ three times, and ‘London’s ultimate sandwiches’ twice.

The sandwiches are inspired by the New York original and are made fresh to order. Historically the brand has worked with Michelin –star chefs to create unique and delectable fillings. Their menu at One New Change will include their signature Rodeo (bavette steak, truffle mayo and parmesan), the Skandi (oak smoked salmon, cream cheese and beetroot kimchi) and an exclusive new sub combining roasted chicken, ham hock, garlic aioli with a cheddar and chive crumb. The shop will also serve morning pastries from family-run east end bakery ‘Rinkoff’s’, and sweets from fellow street food sellers ‘A Pie Party’.

Bruce Gillingham Pollard acted for the landlord, Landsec, and the letting follows recent new openings in the scheme Monica Vinader, Department of Coffee and Social Affairs and the fitness brand Whatever it Takes.

Charlotte Roberts commented:

‘It is very exciting that Sub Cult have chosen One New Change as the location for their much anticipated first permanent store. They are a fun, fresh brand whose incredible sandwiches add a new dimension to the food offer currently in the development. The letting follows on from many other City ‘firsts’ within the scheme which is in line with our strategy for One New Change to bring a unique and vibrant retail and F&B mix to the City market.’