Luxury sound system company Devialet are continuing their UK expansion with the opening of the brand’s latest store in Cabot Place East, Canary Wharf; secured by Bruce Gillingham Pollard on behalf of Canary Wharf Group.

The French company, known for creating the Phantom Wireless Speaker, offer amongst the most elite in wireless speaker technology on the market, with the Phantom speakers priced from £1,000, and the Gold Phantom model retailing at £2,190.

Following the progressive lead of companies such as Sonos, Devialet have recognised the significant advantages in adapting their retail method to create a more tangible, integrated shopping experience, where customers can fully immerse themselves in the product, and subsequently form a more personal and concrete relationship with the brand. After establishing successful presences in Westfield and Harrods, Devialet launched an immersive room in Saint Pancras station, followed by a touring ‘Phantom on the Road’ mobile unit, which will travel around the country offering consumers first-hand experience of the product.