Almost a year following the announcement that world renowned make-up artist Bobbi Brown would be leaving her eponymous brand, and two decades after transforming the beauty industry with her innovative approach, Bobbi Brown has returned with the world’s first Bobbi Brown PRO Studio.

In an economic climate that has seen the high-street struggling to compete with the digital market, and consequently the need for a transition towards experiential shopping becoming more and more apparent for its survival, Bobbi Brown PRO Studio is pioneering a new approach to buying make-up. Now open on Poland Street in the heart of Soho, the store moves beyond selling make-up in the traditional method. Downstairs, a private studio offers daily masterclasses and events for both consumers and industry professionals, as well as private appointments, ideal for wedding makeup tutorials. This movement towards a more personal shopping experience allows customers to attain a deeper understanding of the product; strengthening the relationship between brand and consumer.

This letting was secured by Bruce Gillingham Pollard on behalf of Great Portland Estates.