Beulah London Relaunch Flagship Belgravia Store
Luxury British fashion brand, Beulah London, have expanded their flagship store; reopening at a new, larger site on Belgravia’s Elizabeth Street.
The brand concept was born after founders Natasha Rufus Isaacs and Lavinia Brennan spent time working in the slums of Delhi, teaching English and sewing to vulnerable girls and women who had been forced into prostitution. Encountering victims of human trafficking first-hand, and witnessing the awful and enduring impact modern day slavery inflicts on innocent lives, the pair returned home committed to improving the lives of the women they had met, and raising awareness of the effects of sex trafficking.
Recognising the power of employment to significantly transform lives, Brennan and Rufus Isaacs created an ethical fashion label; dedicated to supporting vulnerable women through employment.
Beulah endeavours to improve the lives of victims by offering them an alternative, sustainable livelihood. Additionally, a portion of every garment sold contributes to funding The Beulah Trust; a charitable foundation which provides grants to initiatives that create sustainable livelihoods for victims of trafficking abuse, by teaching them skills which allow them the opportunity to find work, generate an income, and live self-sufficiently.
The new Elizabeth Street store was designed in collaboration with Rebecca Hughes interiors; featuring hand-painted murals and furnishings decorated with Beulah’s signature charity prints, reflecting the latest collection.
Bruce Gillingham Pollard secured this lease on behalf of Grosvenor Estates.