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Showfields, New York City

The most interesting store in the world

Come and visit the brands of tomorrow!

Nigel Gillingham

On my last visit to New York I came across Showfields.  This fascinating new concept completely blew me away and could be the answer to any disused department stores or shopping centres.   Basically it’s a ‘department store’ for internet brands that want to test high street retailing before taking a permanent space, so is essentially a large, very exciting and innovative incubator space.   Showfields have taken the whole building and currently have only opened the Ground Floor with 9 operators but their aspiration is to open up whole building with 25/30 brands.  They currently have a By Chloe concession but ultimately will want to bring in a bar and more restaurants over the 4/5 floors they have in total.

They currently have a By Chloe concession but ultimately will want to bring in a bar and more restaurants over the 4/5 floors they have in total.

Situated in Bond Street, a very cool and upcoming location in New York just opposite Soho, Showfields has some great restaurants nearby, as well as Nudie Jeans Repair Shop and Kith.  It reminded me a bit of a retail version of Time Out’s fabulous food markets and since it opened on 3rd of December and they have had a very encouraging response.

Brands currently in situ are:  Nuria, [natural skincare], City Row which is an app you can log into from your rowing machine at home, a toothbrush called Quip, Boll and Branch [sustainable homewares],sleep specialists; Gravity, hair-care specialists; Function _ Beauty, Australian brand Frank:Body which makes skincare products ONLY from coffee, Hickies [no tie shoelaces], and It’s.By.U which is flower arranging.  All this is beautifully put together alongside catering by By Chloe, music from Soundry and Art from the Joshua Liner Gallery. 

This is an encouraging response to the current empty shops dilemma and could very well be our first glimpse of a very bright future for retail.

https://www.showfields.com