Restoration Hardware, Chicago

Appealing to the senses

Appealing to the senses

Tracey Pollard

In the heart of the gold cost area of Chicago, Restoration Hardware have opened "The Art Gallery" the former residence for young women studying art and painting in the early 20th Century.  The building had been vacant for some time, until a local developer secured planning for 58,000 sq.ft, a 2,000 sq.ft cafe and a new roof top terrace. In true Chicago style, a valet service is located outside of the grand entrance, allowing the wealthy of Chicago easy access to the 4 floors of room sets and furniture. The top floor is dedicated to oversized furniture for decks, pool areas and terraces, with its own outside terrace to offer inspiration.
The third floor features rooms sets for teenagers, children and babies, including four poster beds, bunk beds and miniature sofas and chairs. Modern contemporary furniture is located on the second floor, offering sleek lines and a more modern feel to bedrooms, en- suites and living rooms. The store also offers a large selection of rugs, wooden floors and carpets, allowing the shopper to completely furnish their home from top to bottom. Add to this range an in-house design service and attentive staff, who make the vast choice easy to navigate or even take over completely for those short of time or lacking in confidence. 
The highlight of the store is located on the ground floor. Within a vast glazed atrium, sits a lovely restaurant which brings a buzz and vibrancy to the building which is rare in traditional homeware stores. The restaurant was packed with both shoppers and those who had visited it purely in its own right and it brought real theatre to the store. With its high levels of service, Restoration Hardware appeals to the senses; visually and culinary you are stimulated, which is further complimented with the installation of large scale works of art and planting. Restoration Hardware is a great example of a retailer creating more than a shop; crafting an environment you want to visit, whilst showcasing their product in its best light and supporting their online business.