{case value="case-studies"} {/case} {case value="news"} Bruce Gillingham Pollard - {/case} {/exp:switchee}

GSIX, Ginza, Tokyo

The newest symbol of Ginza

The newest symbol of Ginza

Neil Howard

Tokyo for me is one of the greatest cities in the world, whilst frequently thought of as inaccessible and ‘scary’, the reality is that after a quick orientation it becomes clear it is one of the cleanest cities in the world inhabited by the friendliest, most approachable people.

Having been lucky enough to work there for two years, one of the biggest projects to hit the market has just opened on Chuo-dori, Ginza - G SIX. Whilst the name may not be the most inventive (derived from the location address, Ginza 6-Chome), it really is a stunning development built in one of the world’s premier shopping destinations.

The ability to build such big developments is hampered by the fractured ownerships of high streets, in particular along Chuo-dori.  It is no surprise then that this was only possible by a collaboration of landlords: Mori Building, Daimaru Matsuzakaya Dept Stores, L Catterton Real Estate and Sumitomo Corporation.

The result is a stunning mixed use development comprising of 10 floors of retail and restaurants, 6 floors of offices, a traditional Japanese theatre, parking lot and tourist bus depot. The street facing flagship units have been occupied by luxury brands from the LVMH, Kering and Richemont stables, however the more intriguing retail is inside.

Tsutaya Bookstore, a Japanese institution, have opened a bright airy space on level 6 which rivals their outposts in Azabu-juban and Daikanyama. The space not only includes books but an art gallery and exhibition space. They’ve also included a 'culture corner' stocked with books on anything from Kimonos to Edo period history to Manga. There are even some Samurai swords on display.

One of the more unusual features is the full-scale Noh Theatre on the third-basement floor with various Japanese displays and performances. The Cypress wood stage was relocated plank-for-plank from the original location in Shibuya.

In keeping with Japanese traditions, those who need some respite from the crowds and shopping can find their 'zen' at the lovely green open rooftop with a shrine and panoramic views across Tokyo with such sites as Skytree and Tokyo Tower nearby… on a clear day you may even be lucky enough to view Mount Fuji on the horizon.