Dodo Boutique, Florence

A unique boutique

A unique boutique

Thea Rowe

The concept began in 1995 in Italy. Each 18 karat charm created is inspired by different animals and tells a story. From messages of love and friendship to witty and autobiographical messages, the charms are designed to support the individual who wears them, and help them to express their feelings. People all over the world collect Dodo charms and create unique necklaces and bracelets. The brand has a cult following who are dedicated to Dodo’s jewels!
We visited the store during our time in Florence when we saw the amount of attention that even the outside of the store was getting, giving in to curiosity we went closer! Once through the substantial front door that takes you from the busy streets of Florence into the ‘world of Dodo’ we were memorised.
Designed by Paola Navone, the interior of this unique boutique is based around the concept of the Dodo. The store encompasses eccentric colours, extraordinary lights and quirky shapes showcasing their jewels to prefection! From 1995 the boutique has expanded considerably with many stores throughout Italy, and now in London, Paris, Madrid, New York and parts of Asia. Even if the jewellery itself is not for you, it’s well worth a visit to one of their stores - Florence in particular - just to spend time inside the beautiful boutique.