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Bayley & Sage, London

More than your average Deli

More than your average Deli

Alex Mann

Supermarkets continued struggle to retain the ever more health conscious customer has been well documented in the news recently as their customer moves away from a standard weekly shop, to a more daily driven purchase of fresh produce. The move away from weekly grocery shopping has been significant in recent years due to the casual dining revolution in London, increased time pressures at work for individuals, size of properties being rented, not bought  and the increase in single occupancy. All creating a demand for a daily fresh food offering that is healthy and ever changing.
Bayley and Sage, was born in 1997 and sells a huge variety of fresh fruit and vegetables, cheese, wine, charcuterie, meat, fish, flowers and a bakery section that boasts breads from eight of London’s oldest and most famous bakeries. Currently operating from three stores in Turnham Green, Parsons Green and Wimbledon Village the store also offers customers fantastic coffee and grab and go food, including healthy burritos cooked in front of the store and daily changing soups and meat dishes cooked daily from the onsite kitchen. The strong offering which encompasses the everyday needs of customers has created a destination whereby many customers visit not only to buy food but to enjoy the experience of being inside such a vibrant store!
Bayley and Sage not only offer some of the freshest and finest foods and drinks available but also pride themselves on their ability to build personal customer relationships. As soon as you walk in you are welcomed and offered assistance by employees who are trained about wines, meats and everything in-between. This desire to offer a cocktail of services, knowledge and produce to customers allows Bayley and Sage to offer something that is often missing in many independent shops and larger supermarkets, bettering the experience and allowing the customer to become excited about the shop and produce inside it. It is safe to say that Bayley and Sage is more than just your average deli.